APAKAH KUALITAS LAYANAN DAN CITRA PERUSAHAAN DAPAT BERPENGARUH TERHADAP LOYALITAS PELANGGAN PADA DAPUR HIJAU PALASARI?

Tahmat Tahmat, Raden Zalfaa Firdhaus Agustina

Abstract


This study aims to determine how much influence service quality and corporate image have on customer loyalty at Dapur Hijau Palasari Bandung. This research is of a quantitative type, the population of this study is the customers of the Green Kitchen Palasari Bandung with a sample taken of 98 people and the sampling technique using the proportional sampling method. Data analysis techniques using multiple linear regression analysis, F test and t test. The results of this study simultaneously indicate that there is a positive influence of service quality and corporate image on customer loyalty at Dapur Hijau Palasari Bandung. Partially, service quality has an effect on customer loyalty and corporate image has an effect on customer loyalty.

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DOI: https://doi.org/10.32897/sobat.2023.5.0.3088

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Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)
Universitas Sangga Buana
Bandung, Jawa Barat, Indonesia