IMPLEMENTASI CUSTOMER RELATIONSHIP MANAGEMENT (CRM) MENGGUNAKAN ODOO STUDI KASUS: PETERNAKAN BURUNG PUYUH DI PEMALANG

Ikhsan Hawari, Heri Purwanto, Suharjanta Wisnu Pitara, Beki Subaeki

Abstract


Micro, Small and Medium Enterprises (UMKM) have proven to be important pillars in overcoming economic challenges and advancing economic development in Indonesia. One of them is UMKM that bears quail in Pemalang Regency, but in the implementation of customer management it still needs to be improved so it needs to be implemented a CRM system. The purpose of this study was to implement Customer Relationship Management (CRM) in UMKM Quail Egg Farms in Pemalang district using Odoo. The research method used is the Agile Model Scrum method, with an open-source CRM application using Odoo as a CRM system. and data collection techniques using observation, interviews, literature study. The results show that the implementation of CRM with Odoo provides positive benefits in strengthening customer interaction, satisfaction and loyalty, as well as facilitating business processes. Evidenced by the results of the questionnaire, 75.50% of potential users stated that the implementation of CRM with Odoo can strengthen interactions with customers and improve the operational efficiency of MSMEs. In addition, from the results of the questionnaire, 80% of potential users stated that this application helps in managing offers, 80% are prospect customers , and 82.5% of sales orders and payments.

Full Text:

PDF

References


Bank Indonesia. Transformasi UMKM Untuk Pertumbuhan Ekonomi Yang Inklusif. Lap Perekon Indones Bank Indones. 2020;1–8.

Sofyan S. Peran UMKM dalam Perekonomian Indonesia. J Bilancia [Internet]. 2017;11(1):33–59. Available from: https://jurnal.iainpalu.ac.id/index.php/blc/article/view/298/216

Putra AH. Peran Umkm Dalam Pembangunan Dan Kesejahteraan Masyarakat Kabupaten Blora. J Anal Sosiol. 2018;5(2).

Herwiyanti E, Soedirman UJ, Srirejeki K. Akuntansi UMKM. 2020.

Badan Pusat Statistik(BPS) KK dan UK dan M. Perkembangan data usaha mikro, kecil, menengah (umkm) dan usaha besar (ub) tahun 2016 - 2017. Depkop [Internet]. 2017;(1):2. Available from: http://www.depkop.go.id/data-umkm

Elva Y, Trisna N, Afira R. Customer Relationship Management (CRM) Untuk Peningkatan Penjualan Hasil UMKM Badan Usaha Milik Desa (BUMDES) (StudiKasus : BUMDES Desa Apar Kota Pariaman). J Sci Soc Res. 2021;4(3):312.

Handijono A, Gunarto RI, Marpitasa S. Menjaga Loyalitas Pelanggan Dengan Strategi Crm Pada Pt. Desalite, Pamulang. RESWARA J Pengabdi Kpd Masy. 2021;2(1):64–71.

Onna, Anatasha C F. Penerapan Customer Relationship Management (CRM) Sebagai Upaya Untuk Meningkatkan Loyalitas Pelanggan. J Adm Bisnis [Internet]. 2014;15(1):229–35. Available from: http://jurnal.poltektriguna.ac.id/Volume4/enci.pdf

Hartanto A, Hakim AA, Sulistiyo B, Prasmadewa K. Tugas Sistem Enterprise Odoo : Open Source ERP Dan CRM. 2018;

Hilmyansyah M, Malabay M, Simorangkir H, Yulhendri Y. Implementasi Metode Scrum Pada Pembangunan Sistem Informasi Monitoring Progress Proyek Berbasis Web (Studi Kasus: PT Quatra Engineering Mandiri). Ikraith-Informatika. 2022;6(3):30–40.

Pamungkas RWP, Khalida R. Manajemen Proyek Agile dengan Pendekatan Metode Scrum sebagai Peningkatan Layanan Berkelanjutan Perusahaan. Pros SISFOTEK [Internet]. 2019;3(1):187–94. Available from: http://seminar.iaii.or.id/index.php/SISFOTEK/article/view/124

Sutanti A, MZ MK, Mustika M, Damayanti P. Rancang Bangun Aplikasi Perpustakaan Keliling Menggunakan Pendekatan Terstruktur. Komputa J Ilm Komput dan Inform. 2020;9(1):1–8.




DOI: https://doi.org/10.32897/sobat.2023.5.0.3119

Refbacks

  • There are currently no refbacks.


Published by:

Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)
Universitas Sangga Buana
Bandung, Jawa Barat, Indonesia