Analisis Pengaruh P2MW Terhadap Pertumbuhan Kelompok Usaha Mahasiswa Woolivers Domba Berdasarkan Metode Berpikir Desain
DOI:
https://doi.org/10.32897/dimmensi.v4i2.3728Abstrak
The Student Entrepreneurship Development Program (P2MW) is designed to help students develop entrepreneurial skills through financial assistance, mentoring, and business training. This study aims to analyze the effect of P2MW on the growth of the Woolivers Domba business group. Woolivers Domba is a business group engaged in manufacturing and technology, especially in sheepskin fashion. The research method used is a descriptive qualitative approach using a design thinking approach. Data was collected through interviews with related business groups, then analyzed with a design thinking approach. The results showed that participating in P2MW helped explore the potential in developing a business, especially in understanding business aspects, from idea generation to compliance with applicable regulations. Even so, there are some things that are not optimal that affect Woolivers in facing challenges. This study provides insight into the role of P2MW in facilitating the development of student entrepreneurship, with implications for realizing a Golden Indonesia in 2045.
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