Analisis Persepsi Resiko Terhadap Minat Beli Produk Makanan Online Pada Aplikasi Shopee
DOI:
https://doi.org/10.32897/jemper.v6i2.3309Keywords:
persepsi resiko, minat beli, e-commerce, produk makananAbstract
This research aims to determine risk perceptions regarding interest in purchasing food products online via Shopee. Using a qualitative approach with interviews, it evaluates the risks on e-commerce platforms, especially Shopee. The goal is to help the public understand potential risks to minimize losses for consumers. Uncertainty can lead to potential risks, often caused by a lack of information about future events, whether positive or negative. To address risks faced by Shopee consumers, structured interviews were conducted with 8 respondents. A prepared question guide was used to ensure consistency and comparability of data. The results show that product risk perceptions dominate consumer concerns when buying food online.
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