PERAN KOMUNIKASI PERSUASIF PADA PROGRAM SEKOPER CINTA DIKALANGAN KADER PKK DESA DI KECAMATAN CIJATI

Abstract

The importance of the role of women in the family as wives, mothers, and
community members in terms of educating families in the community of victims of
domestic violence (KDRT) and divorce that occurred led the West Java provincial
government to develop a women-only program, namely Sekolah Perempuan Capai
Impian dan Cita-cita (Sekoper Cinta). This program is interesting and important to
research. The purpose of this research is to find out the persuasive communication
of Pokja 2 PKK Kecamatan in Sekoper Cinta program PKK Desa cadres In
Kecamatan Cijati Kabupaten Cianjur . This study uses qualitative methods with a
case study approach. The authors collect data through interviews, observations,
document studies of PKK activity records, present lists of cadres, photo
documentation of activities of Sekoper Cinta activities, the theory used isthe theory
of symbolic interaction. The result of this research is that the role of persuasive
communication in Sekoper Cinta program should be done intimately, in socializing
the Program Sekoper Cinta accompanied by consideration of media selection
including pictures, flipcharts, videos and modules of soft file material accompanied
by interesting images so that the message can be easily understood by the target
because it is adjusted to age, education, and socio-cultural, Barriers to persuasive
communication in Sekoper Cinta program among others speakers in socializing
Sekoper Cinta less active because it has never done public training speaking,
memory and capture in receiving less information on PKK Desa cadres due to
education level as well as some elderly cadres