REPRESENTASI DIRI “GENERASI Z” MELALUI MEDIA SOSIAL TIKTOK (STUDI PADA MAHASISWA ILMU KOMUNIKASI UNIVERSITAS BHAYANGKARA JAKARTA RAYA KELAS 4A2 MATA KULIAH METODE PENELITIAN KUALITATIF)
DOI:
https://doi.org/10.32897/konaspol.2023.1.0.2364Abstract
The emergence of TikTok social media is one of the phenomena that most attracts the attention of Generation Z. The popularity of TikTok Generation Z competes with each other to show different characters to get the attention of TikTok users. This study aims to see how self-image through self-representation of students of the Faculty of Communication Sciences Class 4A2, based on the video content of students' personal accounts. This study uses the concept of self-representation and self concept about Erving Groffman's Dramaturgy Ttheory and Hypodermic Needle Theory. This study uses a qualitative research method using a descriptive approach. Data collection techniques were carried out by interviewing 3 informants and making direct observations of students of Communication Science class 4A2. The result of this study is that students of the Faculty of Communication Science Class 4A2 perform self-representation through the TikTok application by forming different self-characters in the virtual world and the real world to get attention and popularity on TikTok social media.
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