REPRESENTASI DIRI “GENERASI Z” MELALUI MEDIA SOSIAL TIKTOK (STUDI PADA MAHASISWA ILMU KOMUNIKASI UNIVERSITAS BHAYANGKARA JAKARTA RAYA KELAS 4A2 MATA KULIAH METODE PENELITIAN KUALITATIF)

Abstract

The emergence of TikTok social media is one of the phenomena that most attracts the attention of Generation Z. The popularity of TikTok Generation Z competes with each other to show different characters to get the attention of TikTok users. This study aims to see how self-image through self-representation of students of the Faculty of Communication Sciences Class 4A2, based on the video content of students' personal accounts. This study uses the concept of self-representation and self concept about Erving Groffman's Dramaturgy Ttheory and Hypodermic Needle Theory. This study uses a qualitative research method using a descriptive approach. Data collection techniques were carried out by interviewing 3 informants and making direct observations of students of Communication Science class 4A2. The result of this study is that students of the Faculty of Communication Science Class 4A2 perform self-representation through the TikTok application by forming different self-characters in the virtual world and the real world to get attention and popularity on TikTok social media.