PENINGKATAN PENJUALAN PRODUK TAHU SUMEDANG DENGAN MENGGUNAKAN DIGITAL MARKETING
DOI:
https://doi.org/10.32897/sobat.2023.5.0.3102Abstract
This research aims to enhance the company's sales through Digital Marketing techniques, focusing on the price, product, promotion, and place aspects, utilizing social media platforms such as Facebook, Instagram, and WhatsApp Business. This study employs a Qualitative Descriptive method, dynamically and subjectively describing collected data through Interview Techniques involving the company owner of Tiga Putri Tofu and 21 consumer. The research findings reveal a positive response both from the company owner and consumer expectations regarding the recommended sales and promotion methods using Facebook, Instagram, and WhatsApp Business for enhancing Tiga Putri Tofu's product sales.References
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