PENINGKATAN PENJUALAN PRODUK TAHU SUMEDANG DENGAN MENGGUNAKAN DIGITAL MARKETING

Muhamad Rafif Rabbani, Dyah Kusumastuti

Abstract


This research aims to enhance the company's sales through Digital Marketing techniques, focusing on the price, product, promotion, and place aspects, utilizing social media platforms such as Facebook, Instagram, and WhatsApp Business. This study employs a Qualitative Descriptive method, dynamically and subjectively describing collected data through Interview Techniques involving the company owner of Tiga Putri Tofu and 21 consumer. The research findings reveal a positive response both from the company owner and consumer expectations regarding the recommended sales and promotion methods using Facebook, Instagram, and WhatsApp Business for enhancing Tiga Putri Tofu's product sales.

Full Text:

PDF

References


Dataindonesia.Id. No Title [Internet]. [Cited 2023 Feb 3]. Available From: Https://Dataindonesia.Id/Internet/Detail/Pengguna-Media-Sosial-Di-Indonesia-Sebanyak-167-Juta-Pada-2023

Rachmadi T. The Power Of Digital Marketing. Tiga Ebook; 2020.

Christian A.D Selang. Analisis Manajemen Pemasaran , Perencanaan, Impementasi Dan Pengendalian. 2002;1(3):89.

Wicaksana A, Rachman T. Konsep Pemasaran Digital Komunikasi Pemasaran Digital Berbasis UMKM Kearifan Lokal Pada Olahan Khas Pontianak Kue Bingka. Angew Chemie Int Ed 6(11), 951–952 [Internet]. 2018;3(1):10–27. Available From:

Sagita G, Wijaya ZR. Penerapan Digital Marketing Sebagai Strategi Pemasaran Bakmi Tando 07. J Ekon Bisnis Dan Manaj. 2022;1(3):24–31.

Febriyantoro T Mohamad, Arisandi D. Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil Dan Menengah Pada Era Masyarakat Ekonomi Asean. JMD J Ris Manaj Bisnis Dewantara. 2018;1(2):61–76.

Robiah S, Adinugraha HH. Pengaruh Digital Marketing, Harga, Dan Kreativitas Dekorasi Terhadap Minat Sewa Jasa MUA. J Econ Strateg. 2022;3(1):54–69.

Setianingsih D. Strategi Bauran Pemasaran Pada Pabrik Tahu Sari Rasa Di Desa Harjosari Lor Kecamatan Adiwerna Kabupaten Tegal. 2020;1–119.

Hidayati N, Pungkasanti PT, Wakhidah N. Pemanfaatan Media Sosial Sebagai Digital Marketing Umkm Di Kecamatan Tembalang Semarang. Abdimasku J Pengabdi Masy. 2020;3(3):119.




DOI: https://doi.org/10.32897/sobat.2023.5.0.3102

Refbacks

  • There are currently no refbacks.


Published by:

Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)
Universitas Sangga Buana
Bandung, Jawa Barat, Indonesia