IMPLEMENTASI METODE IFAS EFAS DALAM PENENTUAN STRATEGI BISNIS VI HIGH LABEL RECORD

Aurelianus Surya MM, Ahmad Munandar

Abstract


This thesis examines the business strategy of VI High Label Record in facing the commercial advertising industry. The research involves the analysis of SWOT, IFAS, EFAS, and IE matrices to identify factors influencing the company. The analysis reveals that VI High Label Record's main strength lies in "Commercial music usage," with a weakness in "Lack of physical offline sales market." The most significant opportunity is the "Continuous growth of the digital music industry," while the primary threat is "Rapid changes in music trends." The results of the IFAS and EFAS analyses indicate that the company's strengths outweigh its weaknesses (3.0>1.4), and opportunities outweigh threats (2.5>1.0). VI High Label Record is positioned in IE matrix cell II, suggesting a "Grow" and "Build" strategy. Recommendations include enhancing product marketing, international expansion, developing recording infrastructure, collaborating with influencers and social media, as well as backward and forward integration. This research aids record labels in devising strategies to confront advertising industry challenges and maintain their positions. The findings offer practical guidance for VI High Label Record and contribute to the music industry's understanding of record label challenges.

Full Text:

PDF

References


Firdaus A. Pemodelan Proses Bisnis Konveksi di Tasikmalaya dengan Business Process Model and Notation (BPMN). Jurnal Ekonomi dan Bisnis Digital. 2022 Sep 11;1(3):133–42.

Lucky M, Stie NR, Bandung K. Penerapan Strategi Bisnis di Masa Pandemi Covid-19.

Nisak Z. Analisis SWOT untuk menentukan strategi kompetitif. Jurnal Ekbis. 2013;9(2):468–76.

Dinda Nurrahmi A, Rahayu S, Studi Sarjana Akuntansi P, Ekonomi dan Bisnis F, Telkom U, Telekomunikasi J, et al. Pengaruh Strategi Bisnis, Transfer Pricing, dan Koneksi Politik Terhadap Tax Avoidance (Studi pada Perusahaan di Sektor Pertambangan yang Terdaftar di Bursa Efek Indonesia). 2020;5(2).

Jurnal I, Tahun X. Penerapan Analisis SWOT dalam Menentukan Strategi Pemasaran Daihatsu Luxio di Malang (Studi Kasus Pada PT. Astra International Tbk.-Daihatsu Malang). 2014.

Syamruddin S. Analisis Kelayakan Usaha Baby Buncis Kenya Kelompok Tani “Baby French Farmer Group” Dari Aspek IFAS, EFAS, dan IE. Jurnal Madani: Ilmu Pengetahuan, Teknologi, dan Humaniora. 2020 Mar 27;3(1):118–31.

Nathanael K A, Dwi Susanti E. Analisis Strategi Pemasaran Menggunakan Matriks SWOT Dalam Meningkatkan Jumlah Pengguna pada Aplikasi Halodoc di Masa Pandemi. Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah. 2022 Oct 15;5(4):1663–73.

Ekonomi dan Bisnis J, Lestari L, Yuliana A, Rahmat D. Obis Matrik-Ie : Strategi Pemerintah Kota Dalam Mengoptimalkan Potensi Penanaman Modal id 4) STIE Indonesia Pontianak 1) 3) 4) , AMP Panca Bhakti Pontianak 2). 2022;4(1).

Putri SN, Ibrahim MA, Wijayanti IM. Analisa Perencanaan Strategi BMT Nahdhatul Ummah Ciasem dengan Menggunakan Metose IFAS-EFAS. Bandung Conference Series: Sharia Economic Law. 2023 Jan 23;3(1).

Rinaldi U, Indonesia Pontinak S, Artikel R. Matrik-Ie : Strategi Pemerintah Kota Dalam Mengoptimalkan Potensi Penanaman Modal I N F O A R T I K E L [Internet]. Available from: http://journal.stieip.ac.id/index.php/iga




DOI: https://doi.org/10.32897/sobat.2023.5.0.3127

Refbacks

  • There are currently no refbacks.


Published by:

Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)
Universitas Sangga Buana
Bandung, Jawa Barat, Indonesia