Analisis Efektivitas Penerapan Mobile Application di PT. Kereta Api Indonesia (Persero)
Article Sidebar
Main Article Content
Abstract
A company will try to improve the quality of service for the community. A company that has developed several innovations PT. Kereta Api Indonesia (Persero) by creating the KAI Access mobile application, which is an application that is used to buy tickets online without having to queue at the station counter. Therefore, the purpose of this research is to determine the effectiveness of the application of the KAI Access mobile application at PT. Kereta Api Indonesia (Persero) which refers to four evaluation variables, namely information quality, service quality, usage, and user satisfaction. This research is qualitative descriptive research that aims to determine the quality of information, service quality, usage, and user satisfaction without making a comparison or linking with other variables. The data used in this research are interviews with key informants from PT. Kereta Api Indonesia (Persero), interviews with five users of the KAI Access application, and a questionnaire were conducted with a total of 42 respondents as supporting data for this research. The results showed the effectiveness of the application of the KAI Access mobile application at PT. Kereta Api Indonesia (Persero) can be said to be very effective. This can be seen from the research results of each evaluation variable, namely the quality of information that is accurate, relevant, and complete, the quality of service that is responsive and empathetic, easy use for daily use, and efficient, effective, and satisfied user satisfaction.
Keywords: Effectiveness, Mobile Application KAI Access
Article Details
Copyright Notice
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Buku:
Amstrong, K. &. (2012). Principle of Marketing. New Jersey: Prentice Hall.
Assael, H. (2001). Consumer Behaviour. New York: Thamson.
Donni Juni, A. G. (2013). Manajemen Perkantoran Efektif, Efisien dan Profesional. Bandung: Alfabeta.
Dr. Amir Hamzah, M. (2020). Metode Penelitian Kepustakaan (Library Research). Batu, Malang: Literasi Nusantara.
Gie, L. (2004). Ensiklopedia Administrasi. Jakarta: Gunung Agung.
Hamzah, A. (2020). Metode Penelitian Kepustakaan. Sampang: Literasi Nusantara.
J.Moeleong, L. (2006). Metodologi Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.
Keller, K. &. (2009). Manajemen Pemasaran . In Jilid 1 Edisi 13. Jakarta: Erlangga.
Musafak. (2012). Ekonomi Digital.
Poerwanto, N. (2006). Psikologi Pendidikan. Bandung: PT Remaja Rosdakarya
Siagian, S. P. (2001). Manajemen Sumber Daya Manusia. Jakarta: Bumi Aksara.
Sugiyono. (2005). Memahami Penelitian. Bandung: CV Alfabeta.
Sugiyono. (2017). Metodelogi Penelitian. Bandung: CV. Alfabeta.
Tanzeh, A. (2006). Dasar-Dasar Penelitian. Surabaya: Elkaf.
Utara, U. S. (2018). Tinjauan Pustaka.
Wajong, Y. (2005). Fungsi Administrasi Negara. Jakarta: Djambatan.
Y., W. (2005). Fungsi Administrasi Negara. Djakarta.
Zed, M. (2008). Metode Penelitian Kepustakaan. Jakarta: Yayaysan Obor Indonesia.
Jurnal:
Fatkhuroyan. (2012). Kajian Efektivitas Sistem Informasi Jabatan Fungsional Pengamat Meteorologi dan Geofisika : Studi Kasus Badan Meteorologi Klimatologi dan Geofiska . SNATI 2012, B-9.
McLean, W. H. (1992). Psychology and Computer Science. In Information system success: the quest for the dependent variable. Inf. Syst. Rest.
Setiawan, D. (2018, April 1). Dampak Perkembangan Teknologi Komunikasi dan Informasi terhadap Budaya. Retrieved from Jurnal Simbolika: https://www.researchgate.net/publication/326036329_Dampak_Perkembangan_Teknologi_Informasi_dan_Komunikasi_Terhadap_Budaya
W Chin, T. P. (1995). On the Use, Usefulness, and Easy of Use of Structural Equation Modeling in MIS Research : A Note of Caution. Journal of Management Information System Quarterly, Vol 9 No.5.
Surat Kabar/Majalah:
|, D. E. (2020, Agustus 12). Data Kependudukan 2020: Penduduk Indonesia 268.583.016 Jiwa. Retrieved from https://nasional.kompas.com/read/2020/08/12/15261351/data-kependudukan-2020-penduduk-indonesia-268583016-jiwa?page=all
katadata.com. (2019). potensi ekonomi digital Indonesia tahun 2025 . Retrieved from Katadata.com
Kompas.com, Pertiwi. (2019, November 27). 2025, Ekonomi Digital Indonesia Diprediksi Bernilai Rp 1.400 Triliun. Retrieved from https://tekno.kompas.com/read/2018/11/27/15170027/2025-ekonomi-digital-indonesia-diprediksi-bernilai-rp-1.400-triliun?page=all
Nasional.kompas.com. (2020, 08 12). Data Penduduk Indonesia Tahun 2020. Retrieved from https://nasional.kompas.com/read/2020/08/12/15261351/data-kependudukan-2020-penduduk-indonesia-268583016-jiwa?page=all
Putri, A. S. (2020, September 10). Retrieved from Pengertian Teknologi Informasi dan Komunikasi: https://www.kompas.com/skola/read/2020/09/10/194000969/pengertian-teknologi-informasi-dan-komunikasi-tik-dan-contohnya?page=all
Situs Internet:
Fanani, A. (2015, Februari). 4 Era Perkembangan Teknologi Komputer. Retrieved from https://slideplayer.info/slide/2671310/
kai.id. (n.d.). Sekilas Tentang Kereta Api Indonesia. Retrieved from https://www.kai.id/corporate/about_kai/
Lazuardi, Y. (2017, Maret 31). Apakah Kamu Salah Satu Faktor Penyebab Pesatnya Pertumbuhan Internet di Indonesia? Retrieved from https://www.exabytes.co.id/blog/apakah-kamu-salah-satu-faktor-penyebab-pesatnya-pertumbuhan-internet-di-indonesia/
Maxmanroe.com. (2018, Nov 07). Aspek-aspek Efektivitas. Retrieved from https://www.maxmanroe.com/vid/manajemen/pengertian-efektivitas.html
Maxmanroe.com. (2018, Nov 07). Kriteria Efektivitas. Retrieved from https://www.maxmanroe.com/vid/manajemen/pengertian-efektivitas.html
Uinversitas Brawijaya. (2014, Mei 26). Kepuasan Pelanggan. Retrieved from Muwafik Center : http://muwafikcenter.lecture.ub.ac.id/2014/05/psc-kepuasan-pelanggan/
UNIKOM. (n.d.). Metodelogi Penelitian. Retrieved from https://elib.unikom.ac.id/files/disk1/725/jbptunikompp-gdl-utaradevip-36239-3-unikom_u-i.pdf
Skripsi:
Prasetyo, T. A. (2015). Analisis Pengaruh Kualitas Produk, Kualitas Layanan, Harga dan Lokasi terhadap Pengambilan Keputusan Pembelian. FEB UNDIP Semarang.
Putra, M. N. (2018). PENGARUH KEPERCAYAAN, KUALITAS INFORMASI, DAN PERSEPSI RISIKO TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA PELANGGAN ONLINE SHOP SHOPEE DI KOTA YOGYAKARTA). . FE UII Yogyakarta.