Studi Eksploratif Untuk Mengidentifikasi Faktor-Faktor Retensi Modifikasi Video Gim

Ferdian Hendrasto; Risa Juliadilla; Mitha Endah Aprilia

doi:10.32897/jemper.v6i1.2969

Penulis

Ferdian Hendrasto Universitas Gajayana http://orcid.org/0000-0002-5474-7623
Risa Juliadilla Universitas Gajayana
Mitha Endah Aprilia Universitas Gajayana

DOI:

https://doi.org/10.32897/jemper.v6i1.2969

Kata Kunci:

Prosumsi, Ko-kreasi Nilai, Modifikasi Video Gim, Mod, Pembuat mod, Modifikasi

Abstrak

Prosumsi adalah salah satu bentuk aktivitas kokreasi nilai yang dilakukan oleh pelanggan. Di dalam industri video gim, bentuk prosumsi yang menarik adalah memodifikasi video gim. Sebuah aktivitas di mana seseorang yang disebut sebagai pembuat mod, mengubah sebagian kecil atau keseluruhan dari video gim tersebut, dan merilisnya ke publik secara gratis. Hasil dari modifikasi ini sering disebut sebagai mod. Mod memperpanjang usia guna dari video gim. Walaupun banyak penelitian yang meneliti hal ini, namun faktor pendorong mengapa seseorang mengorbankan usaha dan waktunya untuk mengembangkan mod masih belum bisa diidentifikasi dengan baik. Penelitian ini menemukan bahwa faktor pendorong tersebut adalah kesenangan pribadi, pembelajaran dan rasa ingin tahu, afiliasi sosial dan rekognisi atau apresiasi.

Biografi Penulis

Ferdian Hendrasto, Universitas Gajayana

Dosen Tetap dan Asisten Ahli di Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Gajayana

Risa Juliadilla, Universitas Gajayana

Dosen Tetap dan Lektor Program Studi Psikologi, Fakultas Ilmu Sosial dan Budaya, Universitas Gajayana

Mitha Endah Aprilia, Universitas Gajayana

Dosen Tetap dan Asisten Ahli Program Studi Akuntansi, Fakultas Ekonomi dan Bisnis, Universitas Gajayana

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