PERAN INFLUENCER DALAM PEMASARAN MEDIA SOSIAL BAGI UMKM
Keywords:
The role of influencers, Social media, SMEsAbstract
This research aims to describe the role of influencers in social media marketing for MSMEs. for MSMEs. The research method used is descriptive with a qualitative approach. The informants in this study are MSMEs in Sukabumi City. The Muhammadiyah University of Sukabumi City has as many as 15 business actors. Techniques data collection techniques using observation, interviews, and literature study. Techniques data analysis techniques using triangulation include data reduction, data presentation, and conclusion drawing. presentation, and conclusion drawing. The results of this study can be seen from the research questions, namely the number of followers on social media, the type of social media owned, creative content, the impact of content on sales, and the number of consumers. owned, creative content, the impact of content on sales, and the number of consumers who buy on social media. Who buy on social media, explaining that marketing on social media carried out by MSMEs today must have content that is creative and effective. Done by MSMEs today must have creative content.
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