ANALISIS SUPPLY CHAIN PADA USAHA MIKRO: STUDI KASUS RICE BOWL TRUSTMEE DI KOTA METRO
Article Sidebar
Strategy,
Supply Chain,
Micro Business Rice Bowl Trustmee,
Strategi,
Supply Chain,
Usaha Mikro
Main Article Content
Abstract
Research on supply chain analysis has been done a lot and tends to be only for large companies, while research on supply chains in micro businesses, especially in the culinary sector in Indonesia is still limited. This study aims to analyze the structure and flow of Rice Bowl Trustmee's supply chain, identify key challenges in supply chain management, evaluate strategies implemented to overcome these challenges, and provide recommendations to improve the efficiency and effectiveness of supply chain management in similar micro enterprises. This study uses a qualitative approach with a case study method. Data is collected through in-depth interviews with business owners, operational managers, suppliers, and customers, as well as direct observation of operational processes. Data analysis techniques include data reduction, data presentation, thematic analysis, and conclusion drawing to ensure the accuracy and consistency of research findings. The results of the study stated that Rice Bowl Trustmee implements a simple supply chain involving local raw material suppliers, order-based production, temporary storage, distribution through online services, and digital promotion. The main challenges faced include limited storage capacity, dependence on a single supplier, and fluctuations in market demand. Order-based production strategies help reduce the waste of raw materials, while the use of social media is effective for promotion. However, reliance on one major supplier and online distribution platform poses risks that need to be managed.
Article Details
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Alhidayatullah, Alhidayatullah, et al. "Risk Management Strategy in Supply Chain Management." SMART: Management Journal 4.2 (2024): 67-72.
Syahputra, Guntur, et al. "Analisis Perbandingan Manajemen Strategi pada Makanan Siap Saji Mcdonald's dan KFC." Jurnal Pendidikan Tambusai 7.3 (2023): 30684-30690.
Christopher, M. (2016). Logistics & Supply Chain Management (5th ed.). Pearson Education.
Mishra, Deepa, et al. "Green supply chain performance measures: A review and bibliometric analysis." Sustainable production and consumption 10 (2017): 85-99.
Heizer, J., Render, B., & Munson, C. (2017). Operations Management (12th ed.). Pearson Education.
Suryawan, Sigit, et al. "Tantangan Supply Chain Management: Strategi Usaha Mikro dalam Mengembangkan Efektifitas Distribusi dan Pertumbuhan Berkelanjutan." Aliansi 19.2 (2024): 149-155.
Wang, Yong, et al. "Green logistics location-routing problem with eco-packages." Transportation Research Part E: Logistics and Transportation Review 143 (2020): 102118.
Danial, R. Deni Muhammad, et al. "Product Innovation of Smes in Vuca Era." Sibatik Journal: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan 3.8 (2024): 1067-1082.
Chopra, S., & Meindl, P. (2016). Supply Chain Management: Strategy, Planning, and Operation (6th ed.). Pearson Education.
Creswell, J. W., & Creswell, J. D. (2018). Research Design Qualitative, Quantitative, and Mixed Methods Approaches. 1–438.
De Sordi, J. O. (2024). Qualitative Research Methods In Business Techniques for Data Collection and Analysis.
Gadatsch, A. (2023). Business Process Management: Analysis, Modelling, Optimisation and Controlling of Processes. In Business Process Management: Analysis, Modelling, Optimisation and Controlling of Processes. Springer Fachmedien Wiesbaden. https://doi.org/10.1007/978-3-658-41584-6
Tracy, S. J. (2013). Qualitative Research Methods.