ANALISIS BULLWHIP EFFECT DAN E-COMMERCE DALAM SISTEM RANTAI PASOK PRODUK MAKANAN
Main Article Content
Abstract
The purpose of this study is to measure the value of the bullwhip effect, identify its causes, and find solutions to reduce it. The problem of the bullwhip effect, where their order fluctuations exceed demand fluctuations, resulting in raw material shortages and production stops. This study examines two echelons in the supply chain and uses the FMEA method. The results showed that the bullwhip effect value at echelon 1 (supplier and PPIC) was 1.66, while at echelon 2 (PPIC and Customer) was 0.63. This indicates the presence of a bullwhip effect at echelon 1, while echelon 2 is not affected. Some of the main causes of the bullwhip effect include raw material procurement not meeting orders, material price increases, uncertainty in demand information, large raw material orders and sales volumes greater than raw material receipts. solutions that can be done between suppliers need to implement an information system using E-commerce such as shopee in order to further expand the marketing network and facilitate product distribution to consumers so that online ordering
Article Details

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.References
Oktania B, Kusnadi P, Rahayu Y. Perspektif Balanced Skorecard sebagai Pengukuran Kinerja Organisasi. J Ilmu dan Ris Akunt [Internet]. 2021;10(1):1–15. Available from: http://jurnalmahasiswa.stiesia.ac.id/index.php/jira/article/view/3724
Agung W R, Yudhistira H G, Aziz R. Faktor-Faktor Yang Mempengaruhi Persaingan Dan Pertumbuhan Pasar: Pemimpin, Pesaing, Pengikut, Nicher (Suatu Literature Review). J Ilmu Manaj Terap [Internet]. 2021;2(4):418–41. Available from: https://dinastirev.org/JIMT/article/view/455
Sebayang B, Marthino E, Lim MA, Raymond R, Ferdianto R, Rovina R, et al. Pengaruh Manajemen Rantai Pasok dan Prediksi Alasan Re-engineering Enterprise Resource Planning pada PT. Frisian Flag Indonesia. J Penelit Inov [Internet]. 2022;2(1):197–208. Available from: https://jurnal-id.com/index.php/jupin/article/view/64/51
Remalya Koloay A, Betsi Diana Pakasi C, Fredy Lolowang T. Pengelolaan Rantai Pasok Tepung Di PT. Royal Coconut Kabupaten Minahasa Utara Flour Supply Chain Management At PT. Royal Coconut North Minahasa Regency. Agri-SosioEkonomi [Internet]. 2024;5:85–94. Available from: https://ejournal.unsrat.ac.id/v3/index.php/jisep/article/view/54440/45714
Nurul Salsabilla A, Armetty Dichiara C, Halim Surya RW, Budilaksono S, Harkandi Kencana W, Halim Surya Wijaya R. Sistem Rantai Pasok Sayuran Organik Berdaya Agri Dengan Pendekatan Supply Chain Operation Reference (SCOR). Escaf [Internet]. 2022;1:964–73. Available from: https://semnas.univbinainsan.ac.id/index.php/escaf/article/view/178
Handayani N, Nadya Y, Maulana D. Implementation of the Distribution Requirement Planning Method in Optimizing the Distribution of Packaged Drinking Water Products. PROZIMA (Productivity, Optim Manuf Syst Eng [Internet]. 2022;5(2):13–23. Available from: https://prozima.umsida.ac.id/index.php/prozima/article/view/1531/1735
Sanjaya TAF, Sari RP. Analisis Ketahanan Umkm Di Sidoarjo Dalam Menghadapi Pandemi Covid-19 Menggunakan Ooda Loop. Anal Ketahanan Umkm Di Sidoarjo Dalam Menghadapi Pandemi Covid-19 Menggunakan Ooda Loop [Internet]. 2021;1(1):233–45. Available from: https://senapan.upnjatim.ac.id/index.php/senapan/article/view/243/54
Lengka K, Kolopita M. Teknik Budidaya Lobster (Cherax quadricarinatus) Air Tawar di Balai Budidaya Air Tawar (BBAT) Tatelu. e-Journal Budid Perair. 2013;1(1):15–21.
Tobing F, Amelia WR, Purike E, Suryani W, Azizah N, Kesumah P. Analisis Ketahanan Ukm Sepatu Dan Sandal Di Kota Medan. J Ilm Manajemen, Bisnis dan Kewirausahaan [Internet]. 2023;3(2):47–70. Available from: https://journal.sinov.id/index.php/jurimbik
John Tirtawirya M, Riyadi S. Pengaruh Segitiga Kecurangan untuk Mengidentifikasi Kecurangan Laporan Keuangan Menggunakan Variabel Moderasi Penerapan Integrasi Teknologi Industri. J Akuntansi, Keuangan, dan Manaj [Internet]. 2021;2(3):179–94. Available from: https://doi.org/10.35912/jakman.v2i3.108%0A
Khrisdamara B, Andesta D. Analisis Penyebab Kerusakan Head Truck-B44 Menggunakan Metode FMEA dan FTA (Studi Kasus : PT. Bima, Site Pelabuhan Berlian). J Serambi Eng [Internet]. 2022;7(3). Available from: https://mail.ojs.serambimekkah.ac.id/jse/article/view/4255/3222
Alamin Z, Missouri R, Sutriawan S, Fathir F, Khairunnas K. Perkembangan E-commerce: Analisis Dominasi Shopee sebagai Primadona Marketplace di Indonesia. J-ESA (Jurnal Ekon Syariah) [Internet]. 2023;6(2):120–31. Available from: https://ejournal.iaimbima.ac.id/index.php/jesa/article/view/2484