Religiosity and Islamic Financial Literacy in Gen-Z’s Islamic Bank Saving
Bilah Samping Artikel
Sharia Financial Literacy,
GenZ,
Consumer Behaviour Religiusitas,
Literasi Keuangan Syariah,
Perilaku Konsumtif
Isi Artikel Utama
Abstrak
Tujuan penelitian ini adalah untuk mengetahui pengaruh religiusitas dan literasi keuangan syariah terhadap minat Gen Z berupa mahasiswa UMY dalam menabung di bank syariah. Populasi dalam penelitian ini adalah Mahasiswa UMY tingkat strata 1 yang termasuk dalam kategori Gen Z atau Gen Z, beragama Islam serta belum menabung di bank syariah. Metode penelitian menggunakan metode kuantitatif. Analisis data dilakukan dengan menggunakan alat bantu software SPSS versi 24. Hasil yang diperoleh dalam penelitian ini menunjukkan bahwa religiusitas berpengaruh positif dan signifikan terhadap minat Gen Z menabung di bank syariah dan literasi keuangan syariah berpengaruh positif dan signifikan terhadap minat Gen Z menabung di bank syariah. Kemudian religiusitas dan literasi keuangan syariah secara bersama-sama (simultan) berpengaruh terhadap minat Gen Z menabung di bank syariah.
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