Analysis of the Sales Budget for Honda and Yamaha Motorcycles in Indonesia in 2023

Authors

  • Muldiansyah Muldiansyah Sekolah Tinggi Ilmu Ekonomi STAN IM
  • Adi Mulyadi Sekolah Tinggi Ilmu Ekonomi STAN IM
  • Dani Mulyadi Sekolah Tinggi Ilmu Ekonomi STAN IM

DOI:

https://doi.org/10.32897/ajib.2024.3.2.3922

Keywords:

Sales Budget, Honda, Yamaha, Strategy, Technological Innovation

Abstract

This study aims to explore the competitive dynamics in motorcycle sales between Honda and Yamaha in Indonesia throughout 2023. Motorcycle sales in Indonesia exhibit a fascinating rivalry between these two leading brands. Sales data from January to October 2023 reveal that Honda continues to dominate the market with a commanding 78.7% market share, while Yamaha holds the second position with a 20.4% share. This research will analyze the factors contributing to this competition, including the business strategies employed by both brands, the rapid advancements in technological innovation, and the evolving consumer preferences. These aspects are expected to provide deeper insights into the trends and challenges faced by the motorcycle industry in Indonesia. The findings from this study are anticipated to serve as a valuable reference for stakeholders in formulating more effective strategies to navigate the competitive landscape of the automotive market.

References

Santoso RA, Rukhviyanti N, Hayati N. Pemetaan Lanskap Riset Human Development Index dan Technology Menggunakan Data Scopus dengan Analisis Bibliometrik. Media J Inform [Internet]. 2023;15(2):123. Available from: https://jurnal.unsur.ac.id/mjinformatika/article/view/3480

Santoso RA. Trends in Audit and Good Corporate Governance Research : A Bibliometric Analysis from 1994 to 2022 Based on Scopus Data. Golden Ratio Data Summ [Internet]. 2022;2(2):97–106. Available from: https://goldenratio.id/index.php/grdis/article/view/660/448

Adiguna S, Lestari S, Mulyani N, Marwah S, Santoso RA. Analisa Dampak Metode Full Costing Terhadap Harga Pokok Produksi: Literature Review Dipublikasikan di Sinta Tahun 2019-2023. EKOMA J Ekon Manajemen, Akunt [Internet]. 2024;3(4):321–33. Available from: https://journal-nusantara.com/index.php/EKOMA/article/view/3479

Santoso RA, Syaputra A, Raharja BOO, ... Analisis Literature Review Tentang Efektivitas Perencanaan Dan Pengendalian Anggaran Biaya Produksi Di Perusahaan. NJMS Nusant J Multidiscip Sci [Internet]. 2024;1(6):333–41. Available from: https://jurnal.intekom.id/index.php/njms/article/view/309%0Ahttps://jurnal.intekom.id/index.php/njms/article/download/309/267

Dian MR, Fitriana F, Santoso RA. Analisis Bibliometrik Manajemen Risiko Kredit. J Rev Pendidik dan Pengajaran [Internet]. 2024;7(1):629–35. Available from: https://journal.universitaspahlawan.ac.id/index.php/jrpp/article/view/22305

Andriyani S, Aisyah SN, Sumberliana B, Susanto RA. Analisis Penyusunan Anggaran Penjualan Pada Pt. Indofood Tbk. AKRUAL J Akunt dan Keuang [Internet]. 2023;5(2):139–48. Available from: https://jurnal.uia.ac.id/Akrual/article/view/3630

Priyantini N, Santoso RA, Wulandari E, Octaviani J. Analisa Anggaran Dan Realisasi Penjualan Perkebunan Kelapa Sawit PTPN IV Tahun 2022. J Ilm Mhs [Internet]. 2023;1(1):37–44. Available from: http://45.118.112.109/Ojspasim/index.php/jurnalilmiahmahasiswa/article/view/433/294

Aisyah A, Nurjanah L, Maolana MA, Anggini T, Santoso RA. Analisis Pengaruh Biaya Produksi Terhadap Laba Kotor: Literature Review Artikel Terindeks Sinta. Trending J Manaj dan Ekon [Internet]. 2024;2(2):367–74. Available from: https://jurnaluniv45sby.ac.id/index.php/Trending/article/view/2404

Miharja SA, Santoso RA. Analisis Anggaran Biaya Produksi Sebagai Alat Untuk Meningkatkan Efektivitas Pengendalian Biaya Produksi Di CV Megasari Inti Sinergi. J Ilm Mhs [Internet]. 2023;1(1):1–15. Available from: http://45.118.112.109/ojspasim/index.php/jurnalilmiahmahasiswa/article/view/429

Nur’aidah A, Puspita NA, Sari NZN, Santoso RA. Analisis Penyusunan Anggaran Biaya Operasional CV. Sukses Bersama. AKRUAL J Akunt dan Keuang [Internet]. 2023;5(2):131–8. Available from: https://jurnal.intekom.id/index.php/njms/article/view/297

Febriani A, Natasya A, Santoso RA, Fitriana F. Analisis Sistem Informasi Akuntansi Dan Pengendalian Intern Terhadap Kinerja Karyawan Berdasarkan Literature Review Terindeks Sinta Tahun 2018–2023. J Rev Pendidik dan Pengajaran [Internet]. 2024;7(3):6640–8. Available from: https://journal.universitaspahlawan.ac.id/index.php/jrpp/article/view/29139

Deviani R, Puspitasari A, Affadar F, Basaria V, Santoso RA. Pengaruh Audit Internal dalam Menciptakan Good Corporate Governance. EKOMA:JurnalEkonomi,Manajemen,Akuntansi [Internet]. 2024;3(3):1152–61. Available from: https://journal-nusantara.com/index.php/EKOMA/article/view/3241

Biya RS, Santoso RA. Analisis Penganggaran Modal Pekerjaan Perluasan Terminal Bandara Internasional Lombok PT. Angkasa Pura 1 (Persero). J Ris Mhs Akunt [Internet]. 2023;3(4):40–50. Available from: https://jurnal.fe.unram.ac.id/index.php/risma/article/view/931

Kuswara Z, Pasaribu M, Fitriana F, Santoso RA. Artificial Intelligence in Financial Reports: How It Affects the Process’s Effectiveness and Efficiency. J Ilmu Keuang dan Perbank [Internet]. 2024;13(2):257–72. Available from: https://ojs.unikom.ac.id/index.php/jika/article/view/12730

Auliya NS, Meliane A, Fauziyyah N, Anggraeni F, Santoso RA. Analisis Pengaruh Biaya Promosi Terhadap Tingkat Laba Studi Kasus Dari Artikel Yang Dipublikasikan di Sinta. EKOMA J Ekon Manajemen, Akunt [Internet]. 2024;3(3):1423–31. Available from: https://journal-nusantara.com/index.php/EKOMA/article/view/3299

Santoso RA, Rusdiansyah N. Analisis Bibliometrik Tren Kolaborasi Penelitian antar Peneliti terkait dengan Audit Eksternal suatu Bisnis serta Instansi Pemerintah di Indonesia (Tahun 2018-2023). J Akt Ris Akunt dan Keuang [Internet]. 2023;6(1):10–6. Available from: https://aktiva.nusaputra.ac.id/article/view/223

Kau ST, Santoso RA, Fitriana F. Analisis Pengaruh Ukuran Perusahaan Terhadap Audit Delay Berdasarkan Literature Review Terindeks Sinta. Gorontalo Account J [Internet]. 2024;7(1):144–56. Available from: https://jurnal.unigo.ac.id/index.php/gaj/article/view/3447

Santoso R, Ismail T, Taqi M, Yazid H. Islamic Banking Adoption Indexed Biblioshiny Research Dimension. ICOSTELM 2022 [Internet]. 2023; Available from: https://eudl.eu/doi/10.4108/eai.4-11-2022.2328931

Laba P. Penyusunan Anggaran Komprehensif Sebagai Alat Perencanaan Dan Pengendalian Laba Pada Pt Shindo Tiara Tunggal. J Ilm Mhs. 2023;1(1):69–77.

Safitri S, Firdausi Q, Fitriana F, Santoso RA. Analisis Peran Audit Internal Terhadap Pencegahan Fraud Berdasarkan Literature Review Terindeks Sinta. J Revenue J Ilm Akunt [Internet]. 2024;5(1):145–57. Available from: https://revenue.lppmbinabangsa.id/index.php/home/article/view/406

Apriansyah HH, Fitrianingsih N, Priyadi RSI, Rahmawati S, Santoso RA. Analisis Volume Penjualan Terhadap Laba Berdasarkan Artikel Terindeks Sinta 2017–2024. EKOMA J Ekon Manajemen, Akunt [Internet]. 2024;3(4):566–72. Available from: https://journal-nusantara.com/index.php/EKOMA/article/view/3524

Santoso RA, Masitoh I. Analisis kompetensi SDM dan independensi audit internal terhadap kualitas laporan audit. J Audit Pajak, Akunt Publik [Internet]. 2022;1(1):46–51. Available from: https://jurnal.usbypkp.ac.id/index.php/AJIB/article/view/1321

Sera DE, Fitriana F, Santoso RA. Penelitian Continuous Auditing Dan Monitoring Untuk Masa Depan Menggunakan Analisis Bibliometrik. J Revenue J Ilm Akunt [Internet]. 2024;4(2):642–50. Available from: https://revenue.lppmbinabangsa.id/index.php/home/article/view/348

Saputra I, Mariam S, Sari NZN, Febriyanti S, Santoso RA. Pengaruh Kompetensi dan Pengalaman Kerja Auditor Internal Terhadap Kualitas Audit Berdasarkan Artikel Terindeks Sinta. EKOMA J Ekon Manajemen, Akunt [Internet]. 2024;3(4):573–8. Available from: https://journal-nusantara.com/index.php/EKOMA/article/view/3535

Soleman R. Pengaruh pengendalian internal dan good corporate governance terhadap pen cegahan fraud. J Akunt Audit Indones [Internet]. 2013;17(1):57–74. Available from: https://journal.uii.ac.id/JAAI/article/view/3771

Utami DWB, Santoso RA, Fitriana, Nurkhaeriyah N. Analisis Bibliometrik Tax Avoidance Dalam Sudut Pandang Ekonomi Dan Hukum. J Jure Muhammadiyah [Internet]. 2023;7(2):1–17. Available from: https://e-journal.umc.ac.id/index.php/JDJ/article/view/5084

Manulang N, Kurniawan SA, Fitriana, Santoso RA. Analisis Faktor - Faktor Yang Mempengaruhi Auditor Switching Berdasarkan Artiket Yang Terindeks. J Rev Pendidik dan Pengajaran [Internet]. 2024;7(3):9460–72. Available from: https://journal.universitaspahlawan.ac.id/index.php/jrpp/article/view/31271

Le Minerale. Le Minerale | Air Mineral Pegunungan, Jelas Le Mineral... [Internet]. 2024. Available from: https://www.leminerale.com/

Bahrul B, Fitriana F, Santoso RA. Aiming For The Future Of Bibliometric Forecast Research In Fraud Prevention: A Review Of Digital Economy Exploration. Al-Kharaj J Islam Econ Bus [Internet]. 2024;5(4):443–56. Available from: https://ejournal.iainpalopo.ac.id/index.php/alkharaj/article/view/4451

Jazadi FR, Santoso RA, Fitriana F. Memetakan Lanskap: Analisis Bibliometrik atas Audit Report Lag. Co-Value J Ekon Kop dan kewirausahaan [Internet]. 2024;14(8):1–11. Available from: https://journal.ikopin.ac.id/index.php/covalue/article/view/4012

Corporate News. AQUA | Danone-AQUA [Internet]. Https://Mail.Aqua.Co.Id/. 2020. Available from: https://mail.aqua.co.id/danone-aqua-laporkan-hasil-usaha-keberlanjutan-perusahaan-bagi-kemajuan-indonesia

Downloads

Published

2024-12-30

Issue

Vol. 3 No. 2 (2024): AJIB (Audit, Pajak, Akuntansi Publik) - December

Section

Artikel

License

Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.