Customer Experience dan Brand Trust sebagai Variabel yang Mempengaruhi Customer Loyalty Konsumen ZALORA Indonesia
DOI:
https://doi.org/10.32897/dimmensi.v2i2.1648Abstract
Penelitian ini bertujuan untuk mengetahui bagaimana customer experience dan brand trust mempengaruhi customer loyalty e-commerce Zalora Indonesia di wilayah DKI Jakarta. Pendekatan penelitian bersifat kuantitatif dengan metode survei. Sampel berjumlah 100 responden konsumen e-commerce Zalora Indonesia di Jakarta. Hasil penelitian menemukan bahwa customer experience dan brand trust secara simultan berpengaruh signifikan terhadap customer loyalty konsumen e- commerce Zalora Indonesia di wilayah DKI Jakarta.
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