The Role of Instagram and Tiktok in Strengthening Branding FBHIS UMSIDA
Article Sidebar
Branding,
Mahasiswa,
UMSIDA Social Media,
Branding,
FBHIS
Main Article Content
Abstract
Creative content and attractive visuals have proven effective in building a positive impression of the faculty. The research used mixed methods, namely quantitative and qualitative, with data collection techniques through social media analysis and snowball sampling method. The quantitative approach was carried out by analyzing statistical data such as the number of likes, comments, shares, and engagement rates from posts on FBHIS Instagram and TikTok accounts for four months. The results showed that the use of attractive and consistent visuals, as well as creative content, played a major role in strengthening the positive image of FBHIS. From the quantitative data, it was found that the average engagement rate was quite high among FBHIS students, while the qualitative data showed that relevant content reflecting the values and excellence of the faculty was able to build loyalty among students. The snowball sampling technique successfully identified audience participation patterns and preferences for published content.
Article Details
Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
References
Abid Prayoga Hutomo, Ade Kurniawan Siregar, Afiarta Akbar, Alfiyansyah, Agung Setyawan, Alfina Rizkyana Zakiyah, Ardy Satria, Binta Ulfatul Fikriyah, Dhinda Azizah Putri, Eko Widianto, Erlin, Puspasari, Ilham Rasyid Adrian, Indit Vaiqoh, Intan Resika Rohm, M. P. P. (2024). Ragam Praktik Public Relations Dan Riset Virtual (P. W. Muktiyo (ed.)). PT. Nas Media Indonesia.
Alinda, D., Nurfazri, R., & Fadillah, Y. T. (2024). Strategi Manajemen Pemasaran di Era Digital. Prosiding Seminar Nasional Manajemen, 3(2), 1147–1153. http://openjournal.unpam.ac.id/index.php/PSM/index
Andhika Maulana, & Mohamad Hafiz. (2024). Peran Konten Interaktif Dalam Membangun Keterlibatan Dengan Pengguna Di Instagram: Tinjauan Adidas Indonesia. JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora, 3(1), 175–189. https://doi.org/10.56910/jispendiora.v3i1.1326
Arjuani, S. (2022). Jurusan komunikasi dan penyiaran islam fakultas ushuluddin, adab dan dakwah institut agama islam negeri ponorogo 2022.
Asiva Noor Rachmayani. (2015). No 主観的健康感を中心とした在宅高齢者における 健康関連指標に関する共分散構造分析Title.
Ayuni, I., Winoto, Y., & Khadijah, U. L. (2022). Perilaku Literasi Informasi Pada Anak Di Media Sosial. Literasi : Jurnal Bahasa Dan Sastra Indonesia Serta Pembelajarannya, 6(2), 176. https://doi.org/10.25157/literasi.v6i2.7728
Citra, M. (2024). Janayu. 5(3), 243–270. https://doi.org/10.22219/janayu.v5i3.34856
Elsie Oktivera, FA. Wisnu Wirawan, & Amelia Surya Jaya. (2024). Pemilihan Media Sosial Dalam Pemenuhan Informasi Memilih Perguruan Tinggi. Jurnal Audiens, 5(1), 127–139. https://doi.org/10.18196/jas.v5i1.347
Hendra Winata, R., & MSi, Sa. (n.d.). Factors of Using the TikTok and Instagram Applications in Sidoarjo Muhammadiyah University Students [Faktor-Faktor Penggunaan Aplikasi TikTok dan Instagram Pada Mahasiswa Universitas Muhammadiyah Sidoarjo]. 1–9.
Izulhaq, T. I., & Adawiyah, S. El. (2024). CONCEPT+Vol+3+no+1+Maret+2024+hal+182-191. 3(1).
Joanna Carter. (2020). Social media marketing trends 2020 (Issue August). https://www.smartinsights.com/social-media-marketing/social-media-strategy/social-media-marketing-trends-2020/
Kurniati, N. Y. (2024). Strategi Pemasaran Berbasis Digital Marketing Pada Pelaku Usaha Umkm Dalam Menghadapi Covid-19. Co-Value Jurnal Ekonomi Koperasi Dan Kewirausahaan, 14(8), 1171–1181. https://doi.org/10.59188/covalue.v14i8.4033
Kurniawan, J., Aripradono, H. W., & Ardiansyah, M. (2024). Strategy for Implementing @ Asahpolapikir TikTok Account Content as a Learning Media for Students. 14(04), 823–831. https://doi.org/10.54209/infosains.v14i04
Mulyani, Y. S., Wibisono, T., & Hikmah, A. B. (2022). Pemanfaatan Media Sosial Tiktok Untuk Pemasaran Bisnis Digital Sebagai Media Promosi. Hospitality, 11(1), 291–296. http://stp-mataram.e-journal.id/JHI
Neumeier, M. (2009). The Design Full Company. Peachpit Press.
Noor, L. N. (2015). Peran Media Sosial Dalam Proses Sosio- Edukasi Empat Mahasiswa Pendidikan Sosiologi Universitas Negeri Jakarta Program Studi Pendidikan Sosiologi.
Nurhaliza, W., & Hariasih, M. (2020). The Influence of Brand Image , Product Quality , and Sales Promotion on Purchase Decisions for Emina Products in Umsida Students [ Pengaruh Citra Merek , Kualitas Produk , dan Promosi Penjualan terhadap Keputusan Pembelian Produk Emina pada Mahasiswa Umsi. 1–13.
Pada, S., Pajak, K., & Kota, D. I. (2016). 193954-ID-pengaruh-persepsi-peran-etika-dan-tanggu. 10(1), 1–10.
Pokhrel, S. (2024). No TitleΕΛΕΝΗ. Αγαη, 15(1), 37–48.
Sembiring, M. A. E., Maulina, T. F., Harahap, M. Y., & Fharisi, M. (2024). Peran Public Relations Dalam Membangun Brand Awarenes Di Era Digital. Triwikrama: Jurnal Ilmu Sosial, 4(9).
Sungkar, P. S., Rahmadiana, R. E., & Nurmalah, R. (2023). Strategi Branding Lembaga AP Edutainment Jurusan Administrasi Publik. 27, 123–141.
Ummah, M. S. (2019). No 主観的健康感を中心とした在宅高齢者における 健康関連指標に関する共分散構造分析Title. Sustainability (Switzerland), 11(1), 1–14. http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_SISTEM_PEMBETUNGAN_TERPUSAT_STRATEGI_MELESTARI
Wahyudin, R., & Zaky Mubarak Lubis, M. (2023). Analisis Strategi Promosi Dan Branding Perpustakaan Universitas Andalas Melalui Media Sosial. Jurnal Kajian Kepustakawanan, 5(1), 2723–0171.
Wiwesa, N. R., Ridhoni, A. S., Maulana, A. Z., Azra, R., Zahwana, Z., Alifah, A. D., Nurwahyudi, M. A., & Aliifa, J. (2023). Pengaruh Konten Media Instagram Dan Tiktok Pada Akun Himprodia Dalam Menarik Minat Anak Muda Terhadap Jurusan Produksi Media. Jurnal Sosial Humaniora Terapan, 6(1). https://doi.org/10.7454/jsht.v6i1.1108