Analysis Of Puan Maharani's Political Communication Strategy As The Chairman Of The House Of Representing Public Criticism On Reporting On Mediaindonesia.Com
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public opinion,
political rethoric komunikasi politik,
Retorika Politik,
Opini Publik
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Abstract
This study examines Puan Maharani’s political communication strategy as Speaker of the Indonesian House of Representatives in responding to public criticism reported by MediaIndonesia.com. Using a constructivist paradigm, a qualitative descriptive approach, and Aristotelian rhetorical theory (ethos, pathos, and logos), the study analyzes news texts containing her statements. The findings show that Puan employs a reflective and legitimative rhetoric by acknowledging criticism, using inclusive emotional language, and presenting rational arguments. This strategy aims to rebuild public trust and strengthen the DPR’s institutional image in the digital media era.
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